How A Guest Fulfillment System Works In Restaurants
Guest fulfillment systems are fast becoming diners' first step to unforgettable dining experiences in the most beautiful restaurants in the world, but how exactly does it fit into the customer journey, and how will it work once it’s set up in your restaurant?
In this guide, you’re going to learn:
How easy it is to get a guest fulfillment system in your restaurant.
How a GFS interacts with your current reservation system.
What customers experience while using it.
What kinds of benefits and outcomes you should expect from using this remarkable technology.
Let’s dive in.
What Is A Guest Fulfillment System?
Before we go any further, let’s make sure we’re all on the same page about what a guest fulfillment system (GFS) is.
A Guest Fulfillment System is an advanced technological platform enabling restaurant patrons to tailor their dining experience by selecting specific tables and preferences, thereby streamlining restaurant operations and enhancing overall customer satisfaction.
A GFS allows customers to create a hyper-personalized dining experience before ever setting foot inside the restaurant.
The GFS connects with your restaurant’s current reservation system, but what makes the GFS exceptional is its ability to help customers:
Pick the exact table they want (using a 3D map of the dining room).
Preorder drinks like wine/champagne.
Arrange balloons, cards, and special requests for celebrations like birthdays and engagements.
Request flowers, table arrangements, and even gifts for dates/anniversaries.
Fulfill any request they might have for the restaurant.
Traditional reservation systems do have a “notes” portion while making a reservation, but there’s no promise that customer requests will be fulfilled.
Using a GFS guarantees customers' wants and needs are met, creating an unforgettable time at your restaurant.
Integrating a guest fulfillment system in your restaurant can be completed in 5 easy steps:
Create a 3D scan of your restaurant.
Jump on a call to lock in details about 3D rendering.
Review the customer journey in the 3D model, then train your FOH staff.
Launch website with your team (or we can do the whole thing for you).
Go live and start making new net revenue!
So, let’s start at the beginning—creating a 3D rendering of your dining room.
Initial Steps: 3D Scanning Of Your Restaurant
Step one is easy and comes in two parts.
First, before the Tablz team arrives, you’ll need a clean, empty, and set-for-service dining room that looks as it would right before opening for the day.
We want the dining room to be perfect because how it looks during the scan will be exactly how it looks in the 3D model—so getting this right is crucial.
The second part of step one is picking a time of day to complete the 3D scan.
There are four times of day to work with.
As you can see in the image above, each time of day offers an ideal setting for how you’ll want to showcase your restaurant.
Pick a time that best fits your guest's expectations when coming in to eat.
For example, if you’re a dimly lit steakhouse, schedule the scan at night so the windows don’t have brilliant shafts of sunlight pouring inside.
If you’re a brunch spot, choose daytime so customers can easily visualize themselves grabbing mimosas and french toast on a late sunny morning.
You’ll also need to consider a time that won’t interrupt service—fortunately, the scan typically takes less than an hour, so if necessary, you might have to close for a period but will be back in service shortly.
Once the scan is complete, you’ll jump on the phone with a dedicated Tablz concierge to assist in picking your best tables and setting prices based on date and time.
For example, a table on your patio at sunset on a Friday during summer with a view of Central Park can sell for a lot more than a table inside around 3:00 pm on a Monday.
After prices and details are set, you’ll need to connect with your current reservation system.
Integrating With Current Reservation Systems
Tablz's guest fulfillment system integrates seamlessly with your restaurant's existing reservation system, elevating the dining experience for guests while maintaining operational simplicity for the restaurant staff.
Your new GFS works with existing reservation systems like OpenTable, Resy, and SevenRooms, meaning it’s not an entirely different platform that you need to sync and manage with your current system manually.
This integration ensures that your restaurant's operational flow remains uninterrupted while enhancing the booking process.
Once the GFS is live on your restaurant's website, the Tablz team will assist in transferring bookings into your restaurant's existing reservation management system.
Training FOH staff is fast and simple—the interface is intuitive, so it only takes a moment to familiarize workers with a quick walk-through.
FOH never has to manually transfer reservations from one platform to another. When workers arrive for their shift, the GFS has already assigned each premium diner to their selected table.
We’ll then work with you and your team to answer possible customer questions about the GFS, so employees know how to navigate these inquiries.
Because Tablz GFS syncs perfectly with your current reservation system, purchasing additional tablets, hardware, or labor is unnecessary to operate in your restaurant.
The team at Tablz handles most of the work behind the scenes so you and your staff can focus on doing what you do best—running your restaurant.
How Customers Interact With The Guest Fulfillment System
I’m now going to show you exactly what customers experience when making a reservation through a guest fulfillment system.
For this example, we’ll make a reservation at Abrielle in Toronto, Canada.
This is what customers see at the beginning of the reservation process.
After clicking the “Pick My Table” button, customers will be asked how many people are in their group.
After selecting “4 Guests,” we are presented with a calendar that allows us to choose our date and time.
We have selected 9:00 PM on Thursday, January 25th. The blue button below tells us we’ll have the option of 4 available tables.
After clicking “Show 4 Tables,” we are now inside the 3D model of the dining room, and each available table is marked with a green dot, as you see below.
On the left of this image, you can see a panel with the names and information of the 4 available tables. Guests can either click the table’s name (which takes them straight to the table), or they can manually “walk” through the restaurant.
If a customer manually walks the virtual restaurant, they can get a sense of where their table is inside the dining room.
Now, let’s do a 180° turn in place to get a new view of the restaurant.
This gives us a broader view of the dining room and bar—in it, we can see a green dot above the table directly in front of us and another green dot further into the next room.
By clicking on the available table in the adjacent room, we are whisked across the floor to “The Hospitality Tables.”
In the image above, to the right, you’ll see a panel with a full description of “The HospitalityTables,” with a list of benefits on why you should choose to dine there.
At the bottom of this panel, you’ll see the table fee for the date and time you wish to reserve your visit.
Let’s select “Book Now.”
The “Book Now” button gives us an overview of our reservation with:
Name of the table section
Number of people in your party
Your contact information
A section for guests to notify of dietary restrictions
A section for special requests
Once the booking process is complete, the system will collect payment, and the reservation will be confirmed.
Let’s look at 7 ways a guest fulfillment system can benefit restaurants and the outcomes operators can expect after integrating it into their reservation system.
1) Enhanced Guest Experience:
Tablz allows guests to select their preferred table through a 3D-mapped view of the restaurant, giving diners an unprecedented level of personalization.
By offering guests the ability to choose their table, restaurants can ensure higher customer satisfaction and potentially attract new visitors who become regulars.
2) Increased Revenue Streams:
A GFS creates a new revenue stream for restaurants by allowing them to monetize premium tables and spaces within their establishment.
Restaurants can implement dynamic pricing for premium seating, similar to models used in industries like airlines and hotels, to optimize profitability.
3) Operational Efficiency:
By integrating with existing reservation systems, Tablz streamlines the reservation process. This integration allows restaurants to better manage their bookings and seating arrangements without adopting a new system.
It reduces the uncertainty and guest dissatisfaction associated with traditional reservation methods, where specific table requests may be overlooked or unfulfilled.
4) Meeting Diverse Guest Needs:
The system caters to different types of diners, including Super VIPs, VIPs, and Premium Diners, by allowing them to select tables that suit their specific needs and preferences. This can include factors like ambiance, privacy, or proximity to features like windows or the kitchen.
5) No Additional Burden on Restaurants:
The system is designed to work with existing reservation systems, meaning there's no need for restaurants to manage a separate system or undergo extensive training for new software.
6) Community Building and Brand Loyalty:
By providing an empowering and satisfying reservation experience, restaurants can build a loyal customer base that values the control and personalization offered by Tablz.
7) Global Vision and Industry Innovation:
Tablz represents a significant step in the restaurant industry's evolution, offering a forward-thinking approach to dining experiences and business models.
It shows diners that you care about them and their dining requests. That your restaurant is willing and able to give them the experience they’ve been searching for.
Adopting a GFS in your restaurant is a significant, low-risk, high-reward situation. It brings a new revenue source to your restaurant without the cost of goods and creates a hyper-personalized dining experience that guests will share with friends and family.
It’s hard to see the downside of adding a guest fulfillment system to your restaurant.
By marrying advanced 3D mapping technology with dynamic reservation management, Tablz not only enhances the guest experience but also opens up new revenue streams and operational efficiencies for restaurant operators.
This innovative approach allows restaurants to cater to the evolving preferences of diners, ensuring a personalized and memorable dining experience that encourages repeat visits.
If you’re looking to:
Make new revenue with no cost of goods.
Create a larger base of regular customers.
Show customers you care about their personalized dining experience.
Be labeled as an innovative, high-quality restaurant.